The dessert stall has quickly become one of the most talked-about attractions at this year’s Numaish.
Hyderabad’s Numaish has always been about discovery — wandering through endless lanes, following the aroma of food, and pausing wherever curiosity leads. This year, however, that sense of discovery seems to begin even before visitors step into the exhibition grounds. An earlier report by Siasat.com highlighted how social media is reshaping the Numaish experience, with certain stalls becoming must-visit destinations even before the gates open. That shift is now clearly visible in online conversations, as feeds, reels and group chats buzz with recommendations and viral finds.
Among the many stalls vying for attention, one name keeps surfacing repeatedly: VABE. The dessert stall has quickly emerged as one of the most talked-about attractions at this season’s Numaish.
VABE: The stall everyone is lining up for at Numaish
Tucked behind Cafe Niloufer’s stall at Numaish, VABE made its debut this year and has already emerged as a major crowd-puller, with long queues forming well before peak hours. Much of the buzz surrounds its simple yet thoughtfully curated menu, where every item is priced at ₹99.
The stall serves desserts in compact, takeaway-style cans, offering flavours such as Biscoff, Nutella, Red Velvet, Matilda cake and Rajasthani rabdi. Cold coffee is also on the menu — all available at the same pocket-friendly price point.
Affordable, easy to carry while navigating the exhibition and visually appealing enough to land on camera, VABE’s offerings align perfectly with how food experiences are consumed today. For many visitors, a stop at VABE has become a must-do part of the Numaish visit, transforming a simple dessert stall into one of the exhibition’s most talked-about highlights.
When Numaish trends online before you arrive
What sets this year’s buzz apart is how Numaish is being experienced online first. Reels and short videos featuring VABE have flooded social media feeds, with visitors capturing queues, first bites and real-time reactions. For many, the decision to visit the stall is made even before stepping into the exhibition grounds, shaped by what they have already seen on their screens.
This reel-first culture has turned the exhibition into a digital spectacle, where stalls gain popularity overnight and food trends are born within days. VABE’s viral rise reflects this shift — a reminder that today’s Numaish exists not only on the ground at Nampally, but also on phones, timelines and trending pages across the city.
