Celebrated fashion designer Shravan Kummar showcased an exclusive ramp collection at a luxury hotel in Hyderabad, paying tribute to Telangana’s rich cultural heritage. The evening featured a vibrant mix of art, music, theatre, and fashion. In an interview with Deccan Chronicle, Shravan shared insights into his collection, emphasizing the importance of preserving the cultural essence of garments. He said, “While I don’t consider myself the best designer, I believe we have one of the best work cultures. For us, what matters most is our presence and engagement in the process.”
The collection was a perfect blend of contemporary and traditional elements. Emphasizing the importance of continual learning, Shravan stated, “I see myself as a learner above all. Every day is an opportunity to grow, and that perspective shapes my work and approach to design.” He divided the collection into three sequences, each showcasing a different facet of Telangana’s culture, with the highlight being the Nizam collection for its elegant and feminine designs. “The saree is the most forgiving garment, accommodating all body types. It’s about how beautifully you drape it and the attitude you exude,” Shravan explained.
His latest collection, featuring Narayanpet sarees, was designed to appeal to both Western clients and the British market. He emphasized Indian textiles, particularly pochampally sarees made from khadi and linen, instead of traditional white sarees. “India is often referred to as ‘she’—it’s mother earth, not father earth. This view influenced our design choices, as we aimed to reflect the reality of women’s lives and their cultural significance,” he explained.
Shravan’s sentiment reflects a deep connection to his roots and his craft. It’s touching how he views his designs as his “children,” each one meticulously created and cherished. His perspective on his work and his love for Hyderabad give a heartfelt glimpse into both his personal and professional life. Is there anything specific you’d like to highlight or explore further about his journey or designs?
