Hyderabad is rapidly emerging as a powerhouse of creative innovation, and global streaming giant Netflix is giving this ascent a major boost. After Mumbai, Hyderabad now becomes the home to Netflix’s second India office, a sprawling 40,000-square-foot global capability centre located in the city’s HITEC City. This strategic expansion is a monumental milestone, signaling Netflix’s growing commitment to India’s diverse content ecosystem and the evolving media tech landscape in Hyderabad.
The new Netflix office in CapitaLand ITPH Block A will focus on high-end technical workflows, regional content development, post-production, and vendor management for production tasks. The presence of Netflix alongside other reputed global players like Warner Bros. Discovery showcases Hyderabad’s rising stature as a creative and technological hub. This expansion is expected to create abundant opportunities for local talent in animation, VFX, digital content, editing, and beyond.
Over the past decade, Hyderabad has transformed itself through the support of robust infrastructure, government incentives, and a deep pool of skilled professionals. The Telangana government’s initiatives like IMAGE Towers have bolstered the city’s position as a destination for animation, VFX, and digital media production. Netflix’s decision to establish a significant base here is both a validation of Hyderabad’s capabilities and a catalyst for further industry growth.
Netflix’s growing collaboration with South Indian filmmakers, especially from the Telugu film industry, ties seamlessly with Hyderabad’s cinema heritage. Hits such as “RRR” and “Baahubali” have already propelled Telugu storytelling onto the global stage, and Netflix’s new hub is poised to strengthen such creative partnerships. This new infrastructure will streamline content pipelines and boost Hyderabad’s role as a vibrant centre for regional content creation.
Beyond content production, this move is expected to enhance Hyderabad’s ecosystem by attracting vendors, freelancers, digital artists, and production houses, creating a ripple effect that fuels the local economy and nurtures emerging talent. Industry experts anticipate that Netflix’s presence will also encourage new creative formats, international collaborations, workshops, and training programs, cementing Hyderabad’s position in the global entertainment map.
2025 has emerged as a landmark year for Hyderabad, with several marquee global companies setting up operations here. Netflix’s monumental entry into HITEC City underscores the city’s unique blend of business-friendly policies, excellent quality of life, and dynamic cultural landscape.
As Hyderabad cements its place as India’s next global innovation and creative capital, Netflix’s new centre is a shining example of the exciting future ahead. For content creators, technology professionals, and entertainment enthusiasts alike, the city’s rise is a story of vision, talent, and opportunity now streaming live from the heart of Telangana.
