The luxury marketplace for supercars, the company was already witnessing 50 per cent sales coming through its digital platform
Hyderabad: Coronavirus-led lockdown has pushed many industries to go into digital mode and the automobile industry is not far behind. With dealerships closed and many customers being wary about going out to purchase vehicles, online is set to be the new sales point for many car companies. And the luxury car market is already seeing signs of these with BMW announcing its online retail sales platform among other players like Mercedes-Benz and Volkswagen.
“The trend that we see for many automobile players especially luxury carmakers is digital. Previously as well many luxury car buyers preferred the online mode and now the scare of Covid-19 along with social distancing norms have pushed the idea even further. For luxury car buyers — whether they are first-time buyers or repeat customers — the touch and feel of the car do not matter as they have already seen the car and are only concerned about the specifications of the model,” said Jatin Ahuja, founder and MD, Big Boy Toyz.
The luxury marketplace for supercars, the company was already witnessing 50 per cent sales coming through its digital platform. And even during the lockdown, according to Ahuja, out of the 50 per cent figure 25 per cent sales were already happening.
In terms of the market, he explained that the luxury car market will take at least a quarter to recover from the lockdown woes and one month post lockdown the industry should kickstart.
Elaborating on the supply of components to automakers with Chinese market — the major supplier of components — being closed, Ahuja said that now automakers should look at Make in India components and concentrate more on localisation going ahead.
